Child Cancer Foundation Fundraiser 2022 - Elsie The Kitty

Child Cancer Foundation Fundraiser 2022 - Elsie The Kitty



Every week in New Zealand, 3 families will hear the devastating news that their child has cancer, an absolutely heartbreaking statistic that we cannot ignore.
The Child Cancer Foundation NZ is with these families every step of the way, from diagnosis right through to completion of treatment (and beyond) to provide much needed physical, emotional & financial support. A charity that is truly in need & deserving of all of the support our Jamie Kay family can give.
The Child Cancer Foundation is so very dear to us here at Jamie Kay, with Frankie, the daughter of our Creative Director Hannah, having been through cancer treatment from 2017 (age 3) - 2020 (age 5) & again in 2021 (age 6).

To help raise valuable funds for the CCF, in September 2022 we launched our limited edition Elsie the Kitty - Madeline Floral soft toy. They were sold for NZD$49.99 each, with 100% of the product revenue going directly to the Child Cancer Foundation. 
Thanks to the phenomenal support of our Jamie Kay community, we managed to raise $117,513 for the Child Cancer Foundation in just over 3 hours! 



From the bottom of our hearts, thank you for choosing to support The Child Cancer Foundation & we hope your little ones treasure their Elsie The Kitty for many years to come!





We'd like to offer a special thank you to our beautiful campaign model Mae, who was diagnosed with Neuroblastoma at age 8 months.

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