At Jamie Kay, we have a long-standing relationship with the NZ Child Cancer Foundation. Many of our customers have experienced or known a family who has experienced their own cancer journey, and it is our goal to help these families in the most meaningful way that we can.
In November 2024, we launched an exclusive range of pyjamas, of which 100% of all product revenue was donated directly to the CCF.
In November 2024, we launched an exclusive range of pyjamas, of which 100% of all product revenue was donated directly to the CCF.

Below is the story of Frankie and her family, one of the many reasons why we are so passionate about supporting the cause.
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Tonight, I am writing to you not as Jamie Kay, the beautiful children's label, but as Hannah, the Head of Brand at Jamie Kay Group. It’s a little hard to put into words the dept of feeling as I write this tonight, and I know many of you, who have faced your own health challenges, will understand.
Almost seven years ago at age 3, our own beautiful daughter Frankie was diagnosed with Acute Lymphoblastic Leukaemia, a type of blood cancer. The journey we have been on over the years that followed has been nothing short of turbulent - three relapses, 100s of nights spent away from home, and more tears shed than I can count.
But today by the luck of a 4 leaf clover, Frankie is sitting here with us now 9 years old, a four-time cancer survivor. I know with all my heart that our journey would have been even more difficult if not for the unwavering support of the Child Cancer Foundation NZ.
This incredible charity ensures that no family has to walk the painful & unpredictable path of childhood cancer alone. The help and guidance they provide is truly a gift. They are there to pick up the pieces, no matter how many times you call on them.
It is never far from my mind but as I share this with you this evening, I am reminded of just how vital this support is. We know that the Jamie Kay family is full of kind, beautiful hearts, and we hope that you can take part in this meaningful initiative. Your support means the world to us, and to the families who will benefit from the generosity that you help make possible.
Leaving you this evening with our small blurb about our lucky clover fields pyjama print. 'Our four-leaf clover stands for faith, love, hope, and luck - a beautiful blend to help us through life’s ups and downs. We hope that when your little one wears our Clover Fields pyjamas, they feel wrapped in the love of those four clover leaves, knowing they are stronger and braver than any challenge they face. For those on their own cancer journeys, may our clover remind you that improbable never means impossible.''

Thank you for being part of something so important, we are so grateful for you.
With love & thanks,
Hannah - Jamie Kay Group
xx
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As a direct result of the incredible Jamie Kay family, we sold out of these pyjamas in a little over 2 hours, and were able to donate just over $100,000 directly to the Child Cancer Foundation.
Thank you all again for your overwhelming support - you have made a real difference to the lives of children who need it the most.
x x Team Jamie Kay