Organic Cotton Pixie Dress - Blueberry Field Raindrops

$24.95 NZD $49.99 NZD

Bridget Jumper - Melody Lot of Love

$27.95 NZD $56.99 NZD

Organic Cotton Sage Top - Adnola Floral

$16.95 NZD $34.99 NZD

Organic Cotton Everyday Bike Short - Adaline Berries Ballet Pink

$14.95 NZD $29.99 NZD

Organic Cotton Matilda Dress - Adnola Floral

$24.95 NZD $49.99 NZD

Organic Cotton Poppy Dress - Sweet Pea Floral

$34.95 NZD $49.99 NZD

Cherry Love Jumper - Cherry Love Jacquard Egret

$39.95 NZD $56.99 NZD

Organic Cotton Everyday Legging - Adaline Berries Ballet Pink

$16.95 NZD $34.99 NZD

Benjamin Onepiece - Nautical Blue

$39.95 NZD $59.99 NZD

Organic Cotton Everyday Bike Short - Petite Fleur Lava

$19.95 NZD $29.99 NZD

Organic Cotton Ruby Skirt - Gingham Night

$34.95 NZD $49.99 NZD

Organic Cotton Maple Sweatshirt - Cloud Little Georgie

$26.95 NZD $54.99 NZD

Organic Cotton Modal Frankie Onepiece - Milky Way Icelandic

$19.95 NZD $29.99 NZD

Pima Cotton Eddie Tee - Parchment

$19.95 NZD $34.99 NZD

Organic Cotton Molly Dress - Lulu Bloom Lava

$34.95 NZD $49.99 NZD

Joshua Jumper - Seaweed Marle

$39.95 NZD $56.99 NZD
Shop Easter Sale

BONUS EASTER EGGS!

We've managed to secure additional stock of Little Loves Little Penelope, and to celebrate we're giving away 10 x Little Loves Little Penelopes to lucky customers that order today!

Simply get your order in today (Mon 14th), and check your order when it arrives in case there's a cute surprise hiding in there!

For one day only, you could win a $250 Jamie Kay voucher - perfect for your next little wardrobe refresh!

Simply include any piece from our beautiful Dawn Collection in your order today and you'll be automatically enetered into the draw.

Entries close midnight Tuesday 15th April.

See you on Wed for another Bonus Easter Egg surprise!

Discover

Dawn Collection

Blair Cord Overall - Cherry Love Plum Embroidery

$59.99 NZD

Pima Cotton Courtney Ruffle Top - Soft Misty Rose

$34.99 NZD

Chelsea Skirt - Cherry Love Plum Embroidery

$49.99 NZD

Organic Cotton Samantha Dress - Briella Whisper

$49.99 NZD

Organic Cotton Bridget Dress - Briella Whisper

$49.99 NZD

Organic Cotton Meadow Singlet - Briella Whisper

$29.99 NZD

Organic Cotton Long Sleeve Top - Briella Whisper

$34.99 NZD

Organic Cotton Everyday Legging - Briella Whisper

$34.99 NZD

Organic Cotton Everyday Bike Short - Briella Whisper

$29.99 NZD

Organic Cotton Melanie Onepiece - Briella Whisper

$39.99 NZD

Organic Cotton Bettina Bodysuit - Briella Whisper

$34.99 NZD

Organic Cotton Bow - Briella Whisper

$12.99 NZD

Organic Cotton Headband - Briella Whisper

$17.99 NZD

Organic Cotton Meadow Singlet - Emmy Lilac

$29.99 NZD

Organic Cotton Sage Top - Emmy Lilac

$34.99 NZD

Organic Cotton Melanie Onepiece - Emmy Lilac

$39.99 NZD
Shop Dawn Collection

Chelsea Skirt - Washed Denim

$49.99 NZD

Blair Cord Overall - Cherry Love Plum Embroidery

$59.99 NZD

Pima Cotton Courtney Ruffle Top - Soft Misty Rose

$34.99 NZD

Odette Jumper - Popsicle

$56.99 NZD

Organic Cotton Bow - Petite Fleur Blue

$12.99 NZD

Frill Ankle Sock - Popsicle

$9.99 NZD

Frill Ankle Sock - Tulle

$9.99 NZD

Cassie Sock - Oatmeal Marle

$9.99 NZD

Avec Sock - Soft Misty Rose

$9.99 NZD

Organic Cotton Prarie Top - Petite Fleur Blue

$34.99 NZD

Milan Knitted Onepiece - Pecan

$59.99 NZD

Gracie Cardigan - Primrose

$56.99 NZD

Organic Cotton Mirabel Top - Grace Floral

$54.99 NZD

Chelsea Skirt - Cherry Love Plum Embroidery

$49.99 NZD

Organic Cotton Fine Rib Lillian Top - Parchment

$29.99 NZD

Organic Cotton Noelle 2pk Bow - Phoebe Lava

$12.99 NZD
Shop Girls

James Half Zip Jumper - Buff Fleck

$56.99 NZD

Blair Cord Overall - Dark Coffee

$59.99 NZD

Romeo Pant - Dark Coffee

$49.99 NZD

Clement Jacket - Thatch

$119.99 NZD

Pima Cotton Otis Tee - Essential Stripe Cloud/Dark Coffee

$34.99 NZD

Cammy Jacket - Dark Coffee

$119.99 NZD

Idris Knit Zip Cardigan - Wide Stripe Rye/Buff

$56.99 NZD

Organic Cotton Morgan Track Pant - Cloud Whales

$38.99 NZD

Organic Cotton Damien Sweatshirt - Cloud Whales

$54.99 NZD

Organic Cotton Jermaine Sweatshirt - Hazy Taupe Whale

$54.99 NZD

Organic Cotton Modal Legging - Narrow Stripe Thatch/Buff

$27.99 NZD

Organic Cotton Modal Long Sleeve Bodysuit - Narrow Stripe Thatch/Buff

$29.99 NZD

Organic Cotton Modal Marley Beanie - Narrow Stripe Thatch/Buff

$19.99 NZD

Cedric Knit Jumper - Cedric Stripe

$56.99 NZD

Romeo Pant - Mid Indigo Denim

$49.99 NZD

Organic Cotton Mimi Sweatshirt - Dawn Blue Sweetie

$54.99 NZD
Shop boys

Organic Cotton Samantha Dress - Briella Whisper

$49.99 NZD

Organic Cotton Bridget Dress - Briella Whisper

$49.99 NZD

Organic Cotton Everyday Legging - Briella Whisper

$34.99 NZD

Organic Cotton Everyday Bike Short - Briella Whisper

$29.99 NZD

Organic Cotton Meadow Singlet - Briella Whisper

$29.99 NZD

Organic Cotton Bettina Bodysuit - Briella Whisper

$34.99 NZD

Organic Cotton Long Sleeve Top - Briella Whisper

$34.99 NZD

Organic Cotton Melanie Onepiece - Briella Whisper

$39.99 NZD

Organic Cotton Headband - Briella Whisper

$17.99 NZD

Organic Cotton Bow - Briella Whisper

$12.99 NZD

Organic Cotton Charlotte Dress - Briella Whisper

$26.95 NZD $54.99 NZD

Organic Cotton Damien Sweatshirt - Briella Whisper

$26.95 NZD $54.99 NZD

Organic Cotton Morgan Track Pant - Briella Whisper

$18.95 NZD $38.99 NZD

Organic Cotton Ivy Shortie - Briella Whisper

$14.95 NZD $29.99 NZD
Shop by Pattern

Explore our

Recommended Outfits

Girls

Cammy Jacket - Playful Kitten Whisper White

$119.99 NZD

Chelsea Skirt - Washed Denim

$49.99 NZD

Pima Cotton Courtney Ruffle Top - Soft Misty Rose

$34.99 NZD
Shop the look

Penny Cardigan - Penny Flower Jacquard Dawn

$56.99 NZD

Penny Hat - Penny Flower Jacquard Dawn

$33.99 NZD

Organic Cotton Everyday Legging - Petite Fleur Blue

$34.99 NZD
Shop the look

Organic Cotton Meadow Singlet - Briella Whisper

$29.99 NZD

Organic Cotton Everyday Legging - Briella Whisper

$34.99 NZD

Organic Cotton Bow - Briella Whisper

$12.99 NZD
Shop the look

Siena Cardigan - Aster

$56.99 NZD

Organic Cotton Everyday Legging - Phoebe Lava

$34.99 NZD

Organic Cotton Noelle 2pk Bow - Phoebe Lava

$12.99 NZD
Shop the look

Organic Cotton Mimi Sweatshirt - Dawn Blue Sweetie

$54.99 NZD

Organic Cotton Everyday Legging - Emmy Lilac

$34.99 NZD

Organic Cotton Bow - Emmy Lilac

$12.99 NZD
Shop the look

Boys

Cammy Jacket - Dark Coffee

$119.99 NZD

Johan Knit Jumper - Buff Fleck

$56.99 NZD

Romeo Pant - Mid Indigo Denim

$49.99 NZD

Johan Knit Beanie - Buff Fleck

$33.99 NZD
Shop the look

Arie Puffer Vest - Rye

$119.99 NZD

Organic Cotton Jalen Oversized Jumper - Raynor Stripe North Sea

$54.99 NZD

Romeo Pant - Dark Coffee

$49.99 NZD
Shop the look

Blair Cord Overall - Dark Coffee

$59.99 NZD

Johan Knit Jumper - Buff Fleck

$56.99 NZD

Pima Cotton Otis Tee - Essential Stripe Cloud/Dark Coffee

$34.99 NZD
Shop the look

Clement Jacket - Thatch

$119.99 NZD

Pima Cotton Otis Tee - Essential Stripe Cloud/Dark Coffee

$34.99 NZD

Romeo Pant - Dark Coffee

$49.99 NZD
Shop the look

Romeo Pant - Buff

$49.99 NZD

OG Barnaby Jumper - Cricket

$56.99 NZD

Leon Knitted Beanie - Cricket

$33.99 NZD
Shop the look

Plus, brand new

Snuggle Bunnies

softer than ever

Win a full set!

Snuggle Bunnies - Rose The Duck

$29.99 NZD

Snuggle Bunnies - Little Love Penelope

$39.99 NZD

Snuggle Bunnies - Penelope - Marshmallow

$39.99 NZD

Snuggle Bunnies - Penelope - Blossom

$39.99 NZD

Snuggle Bunnies - Penelope - Sunshine

$39.99 NZD

Snuggle Bunnies - Penelope - Beige

$39.99 NZD

Snuggle Bunnies - Penelope - Caramel

$39.99 NZD

Snuggle Bunnies - Penelope - Silver

$39.99 NZD

Snuggle Bunnies - Little Love Little Penelope

$29.99 NZD

Snuggle Bunnies - Little Penelope - Marshmallow

$29.99 NZD

Snuggle Bunnies - Little Penelope - Sunshine

$29.99 NZD

Snuggle Bunnies - Little Penelope - Beige

$29.99 NZD

Snuggle Bunnies - Little Penelope - Blossom

$29.99 NZD

Snuggle Bunnies - Penelope Keyring Little Love

$29.99 NZD

Snuggle Bunnies - Penelope Keyring - Marshmallow

$29.99 NZD

Snuggle Bunnies - Penelope Keyring - Blossom

$29.99 NZD
Shop now